"Austin Digital Printing delivers professional, quality and timely service to the Texas State University AAF National Student Advertising team year after year. They work with us as if we are their only client, always going the extra mile in helping the team to meet tight deadlines."
—Mary Ann Stutts, Ph.D.,
Professor of Marketing,
Texas State University-San Marcos
Digital File Guidelines
In order to help you prepare your files for printing services, here are some basic rules that will help you avoid delays and ease the production process:
- Color – Make sure that all RGB images have been converted to CMYK.
- Rich Blacks – Large areas of black print best as rich blacks (40%C, 30%M, 28%Y and 100%K).
- Line Screen – Set a scan resolution of 300 dpi (150 line screen) for halftone images.
- Screen Shots – When printing "screen shots" or Internet images make sure the resolution at the printed size will be adequate.
- Illustrations – Take a little time to check all your illustrations to find the fonts used in them or convert the fonts to outlines.
- Hairline rules – If you wish to use a hairline, define it as a .25 point line.
- Fonts – Select all your fonts from the font menu. Do not use any font style options on the Macintosh.
- Bleeds – Should be at least 1/8". Extending any elements off the page the desired amount can usually accomplish this.
- Setup – Each side of each item to be printed should be one-up on a separate document page or file. We will do all imposition for the press.
- Page Sizes – Set up your jobs at actual page size desired. For instance, if you want an 8.5x11 inch page, the document setup in your application should reflect an 8.5x11 inch page.
- Linked Graphics – Always include all linked graphic files used in your job. All applications will need these to refer back to when printing to a high-resolution device.
- Inks – Our presses use CMYK "dry ink" on high-quality printing stocks!
- Sheet Size – Our standard press sheet size is 12" x 18", but we have larger options available.
- Image Area – Maximum image area: 11.75" x 17.75" including bleeds.
- File Types – We print from Macintosh, Windows and PDF files.
- Film Separations – There are no film separations.
- Plates – Plates are directly and simultaneously imaged on the press.
- Paper – Our house stocks include 100 lb. Gloss or Matte Coated Text, 80 lb. Gloss Cover, 100 lb. Gloss or Matte Coated Cover, 12 pt. C1S and C2S. Most other stocks.
- Always Proof Your Job – It is a good idea to provide us with a laser or inkjet proof of what you expect to be produced. It should be output on a printer with a Postscript RIP. Postscript is the language of the devices we use to print to and is the standard in the graphics arts industry. If you can't separate the job with the appropriate color breaks, then you have defined your colors incorrectly.
- Organize Your Job – When submitting your job, it is best to provide one folder. It should contain the main file plus any other linked graphics. This way, upon opening your files most applications will find these necessary files and automatically link to them. Also in this folder should be a folder labeled "fonts" with all necessary fonts for the job.
- Typefaces – Always include all typefaces used in your job. This includes screen and printer fonts, as well as any TrueType fonts used. Don't forget to check your imported graphics for any fonts used.
- Pertinent Files Only – Only provide us with what we need to properly output your job.
- Keep a Copy for Yourself – When you're ready to package up your job folder, always provide us with copies of your files, not originals.